Successful Internet marketing requires persistent effort, a variety of best practices, and great imagination. IdeaStar’s full-service Spinfield Internet Marketing Group provides all three, offering a fully integrated approach for your online marketing needs.
Our Internet marketing strategy provides measurable results coupled with excellent return on investment. Increase your Web performance with the following services:
Analytics:
A Web site is a terrible thing to waste. Are you getting the traffic you want? The sales you need? Let IdeaStar’s Spinfield team measure your Web site’s performance. We’ll analyze the results, then adjust your site and online marketing plan to improve performance. You’ll be amazed at the increased traffic and sales.
Blogging:
Whether you need a corporate blog to share information about your company or a marketing blog to help sell your products or services, IdeaStar’s Spinfield team is expert at making a blog work for you. We’ll design an attractive blog site to meet your brand or specifications, promote it online, provide analytics to measure performance, make adjustments when needed, and even write it for you. We can combine audio recordings ( podcasts ) and videos ( v-casts ) to help promote your message. Let IdeaStar’s Spinfield team come up with a plan that is right for you.
Buzz marketing:
Never underestimate the power of buzz – that word-of-mouth ( or word-of-Web ) communication about your company, products or services. IdeaStar’s Spinfield team will use the latest social networking sites, news sites, online e-mail and more to get your message out to your targeted audience. Then they’ll monitor the results and make adjustments where needed. Make sure your company, products and services are part of the online conversation with buzz marketing.
Creatasphere:
Impress friends and neighbors with your good-looking, up-to-date Web site – then tell them you did it yourself. Creatasphere is IdeaStar’s customizable content management system designed to make your Web life easy. The days of calling IT to make text changes, add a picture, change a logo, add a page, include search engine information and more are over. Save time and budgets by making the changes yourself. It’s easy with Creatasphere.
Design:
We’re full of great ideas. IdeaStar’s Spinfield designers will promote, protect and enhance your brand on the Web. It is our goal to develop each site to be attractive, creative, unique, and inspired. Our designs not only look good, they are easy-to-use even for the technically challenged, include the most useful functions, and are compatible with search engine requirements. Make sure your next Web project is inviting and useful for the people you want to attract.
Editorial:
Great graphics will grab your visitors’ attention. Creative design will intrigue them. Streamlined navigation will get them around your site. But let’s not forget the message. IdeaStar’s Spinfield team includes experienced writers and editors who can help craft your message with maximum impact and style. Our support services are tailored to meet your needs, whether that means producing all your Internet copy from scratch or editing you current marketing materials for the Web. Words matter. Let IdeaStar help them matter more.
E-Commerce:
Ka Ching! Sell your products directly through your own, easy-to-manage online store. IdeaStar designs, builds, and promotes Web sites specifically for sales. Concerned about sales tax, credit card security, search engine marketing and more? We’ve already thought it through. Build your online store with IdeaStar.
Hosting:
Hosting your Web sites and applications with our Tier1 hosting partner provides assurance that your applications are up-and-running and secure. Surveillance features include 24-7-365 monitoring of our facility that is supported by an Uninterruptible Power Supply (UPS) and generator for emergency back-up. We operate on a 100% Cisco switched network with connectivity to over a dozen high-speed backbone providers. IdeaStar hosting is supported by clean, protected power to ensure that your site is consistently available.
Information Architecture:
IdeaStar’s advanced processes and methodologies will help you get the success you need in your IT projects. We take the art and science of organizing information on your Web applications to its highest level. Talk to IdeaStar today about the best ways to design clear, understandable Web applications through structure, context, and presentation of data and information.
Insuratech:
Become a star! IdeaStar’s insurance technology team offers award winning online insurance applications. Whether you need an online quoting system, agent recruiting center, online application, submission or sales; and much more, IdeaStar has the experience to make your applications shine.
Pulsar:
Build professional-looking opt-in e-mail messages and e-newsletters for promoting your brand and online marketing initiatives. This powerful ExactTarget-based tool includes a template-driven graphic interface, mailing list management system, and robust reader tracking that yields real time statistics. Easily handle you e-mail project in-house. Or, have IdeaStar manage some or every detail of your e-mail advertising program including: designing custom campaigns, helping craft your messages, uploading your e-mail lists, and managing each mailing.
Podcasting:
Start a conversation with your online clients, let people know who you are, or get a special message across. It’s easy with a little help from the IdeaStar’s Spinfield team. Use our studio and let us produce your audio programs. We’re sure to entertain and inform your target audience. And we know how to promote your podcast or videocast for maximum presentation. Our podcasts and videocasts will also:
- Increase brand loyalty and awareness
- Increase sales and conversions
- Add a human face to your Web presence
- Establish credibility
- And much, much more
Pay-Per-Click campaigns:
An IdeaStar Spinfield Pay-Per-Click Advertising campaign allows you to target a specific audience within a controlled budget. Get the traffic you want, when you want it. We will find the best keywords to highlight your product or service, and build a program to get qualified people to your site. The best part? Once operational it doesn’t cost anything out of your pay-per-click budget unless somebody clicks on your ad. Combine pay-per-click with standard search engine optimization, or go it alone. You’ll be pleased with the results.
Quality Assurance:
Make sure your project is worry-free. IdeaStar provides a rigorous, pre-launch quality assurance process to make sure your Web project launches smoothly.
Search engine optimization:
What use is a Web site if the right people aren’t finding it? Dramatically improve your targeted search engine results with our Spinfield search engine optimization services. The Spinfield team brings peak performance to your Web site.
Search engine marketing:
Our full-service SEM program will bring the results you need quickly and economically. Whether the need is to organize a pay-per-click campaign, run a social networking program, develop a blog, produce a podcast or videocast, or all of it together, our Spinfield team can recommend and establish the right tools for you.
Social Networking:
More powerful than online advertising, we can help establish your expertise to draw opportunities to your business. Let the Spinfield team increase your business contacts by making connections online through individuals.
Usability Testing:
Find out how site visitors use your Web site. You’ll be surprised! We’ll recommend improvements to enhance your visitors’ experience, and increase conversions. Ensure the success of your Web site with usability testing.
Vidcasting:
We’ll produce your informational videos and distribute them through YouTube, iTunes, and other major video sites. Take advantage of this growing medium to promote your business, products or services.
Web sites:
Your Web site serves as a major marketing tool. Make sure it speaks to YOUR audience, clearly and concisely. We can take your existing site and make it shine. Or, start from scratch for a whole new look and functionality.