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Posts Tagged ‘pay-per-click’

Working for an online marketing agency that does both pay-per-click (PPC) and display advertising (banner ads) as well as other methods to generate traffic and leads, I often get asked ... Read more...

Copyright © 2008 by IdeaStar. All rights reserved.

Andrea Hoppes

Negatives Can Make a Positive

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As many people know, pay-per-click campaigns can be a great way to drive traffic to your Web site. If done correctly, this traffic will be relevant, based on keywords that ... Read more...

Copyright © 2008 by IdeaStar. All rights reserved.

Steve Lamb

Creative Landing Page Optimization

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I've always practiced landing page optimization for search engine marketing campaigns, but it has never been more apparent to me how import a role it can actually play in a ... Read more...

Copyright © 2008 by IdeaStar. All rights reserved.