The Necessity Of Business Blogging
If you are in business today it goes without saying that you have a website. Whether an international corporation or a local mom and pop shop, a website is a necessity in business today. The internet is a way for potential customers to find you, for you to find them, and a way to keep in touch with the customers you already have.
But it’s not enough to have a static website or a storefront that never really changes. The internet has become a conversation closer to real time than ever before. People go to the internet looking for the latest, the freshest information they can find. And Google, with 85% of the search market share, heavily favors websites that are constantly growing and evolving.
Google recently announced a major update to their indexing system called Caffeine, which updates in real time, offering the freshest, newest content available to the searcher. This means that websites that are constantly updated will have the edge over sites that are less frequently updated.
So how does a business owner cope with this development? One of the best ways is with a blog.
Recently, in an interview with Entrepreneur.com, Matt Cutts, head of Google’s spam team, was interviewed regarding the changes that came with the Caffeine update. Here’s what he said about blogs:
I would recommend that almost any business have a blog. Blogging is a great way to show people the human side of your company and provide information to customers and visitors. Blogging is also much lighter-weight than a press release. The only time I’d refrain from blogging is if you don’t anticipate updating your blog very often. If you only do a blog post every year or so, it makes your site look more like a ghost town than a vibrant community.
Of course many businesses have no idea how to make a blog site work for them. They are concerned about the time involved, and the writing. That’s where we come in.
At Mindstreams we have worked with a variety of companies to help them develop successful blogs that maintain and build customer relationships, and help keep them at the top of the search engines.
So my first task with Spinfield.com, is to explain exactly how to make a blog site work for your business. Stay tuned.