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Susanne Svette

Susanne Svette

Vice President and General Manager of IdeaStar, Inc.

 

That’s My Name! Google Adwords Trademark Policy
14 May 2008
Posted in InDepth
Have you ever searched for your company's name in Google and a competitor shows up in the sponsored search results? I have - and they do. Grrr. You work for years to create your brand and in 0.24 seconds (according to Google) it's mixed up with a dozen other sponsored search results with people profiting off your success. But ... Read more...