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Susanne Svette

Susanne Svette

Vice President and General Manager of IdeaStar, Inc.

 

Promoting Your LinkedIn Group
21 May 2009
Posted in Star Ideas
LinkedIn is the fastest growing online professional network.  One way to promote your organization or interest, or to learn more about a subject,  is to form a LinkedIn Group.   Follow the directions here. That's the easy part. Once a LinkedIn  group is created, however, it needs to be promoted.  Otherwise it will just sit there on the Internet, not doing much ... Read more...
Just for Fun: Vote for Doodle 4 Google Winners
13 May 2009
Posted in Star Ideas
Back in February, Google invited kids to participate in the second Doodle 4 Google - an epic art contest spanning the nation. The results were 28,000 doodles from kids representing all 50 states.  All entries were based on the theme What I Wish for the World. A panel of independent judges selected 400 state finalists and 40 regional winners. Google invites ... Read more...
Website Grader: How Well Does Your Site Score?
06 May 2009
Posted in Star Ideas
Website Grader by Hubspot is a free Search Engine Optimization tool that measures the marketing effectiveness of a Web site. It's easy and informative. Simply enter a Web site URL. You may also add addresses for competitor sites for comparison. Then enter your e-mail address and click generate report. And voila! Within a minute or two you have a complete ... Read more...
Cobwebs Beware! Clean-up Your E-mail Newsletters & Databases
29 Apr 2009
Posted in Star Ideas
When I was growing up, Spring was synonymous with major, mega house cleaning.  While that might not be the case today (I can live with a few dust bunnies), it might not hurt to clean-up your e-mail newsletters and databases. I like Karen Talavera's article "Spring Is Here: Time to Unclutter Your Email Marketing" posted on MarketingProfs. The founder of ... Read more...
Take a Look at Me Now: Google Shows Links at End of Profiles
23 Apr 2009
Posted in So What Else is New?
Let's face it. The first thing most people do when they want to know about you is Google your name. That can have mixed results - anything from winning the pie eating contest at your alma mater to a biography of your doppleganger in East Africa. Take heart.  Google is giving people more influence over what pops up during a Google ... Read more...