Steve Lamb | Spinfield: Web marketing trends today, tomorrow, and beyond... - Part 2

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Steve Lamb

Steve Lamb

Online Marketing Manager for IdeaStar, Inc.

Flash Web Sites and Search Engine Optimization (SEO): 07 Aug 2008; Posted in Tech Tip; Google announced recently that they have been working with Adobe to improve upon the indexing of Adobe's Flash technology. Google now has the ability to index flash components and self-contained flash sites. Google can gather all kinds of information from flash files. All of the text that users can see as they interact with your Flash file. If your website contains ... Read more...

Tags: flash • flash SEO • google flash seo • indexing • search engine optimization • SEO

What is Web 2.0?: 30 Jul 2008; Posted in Market Focus; If someone walked up to you on the street and asked you "What is Web 2.0?", what would you tell them? In simple terms, Web 1.0 allowed your users to READ your content. Web 2.0 enables your users to WRITE your content for you. To expand on that, when describing Web 2.0 to my clients, I try not to quote a definition ... Read more...

Tags: blogs • social networksblogs • Vlogs • vlogs and social networks • web 1.0 • web 2.0

Display vs. Pay-Per-Click Advertising: 23 Jul 2008; Posted in Market Focus; Working for an online marketing agency that does both pay-per-click (PPC) and display advertising (banner ads) as well as other methods to generate traffic and leads, I often get asked what should be the medium of choice and what works better. It's really hard to answer simply to what works better in different situations. It all depends on your target ... Read more...

Tags: banner ads • display advertising • on-line marketing • Online Marketing • pay-per-click • PPC • search engine marketing

Best Ways to Market a New Web Site: 17 Jul 2008; Posted in Market Focus; When should the marketing activity start for a Web site? What are the different tools by which one can promote a Web site? Marketing activities should generally start before your Web site is finished. So, how will people who see your marketing efforts find you online? Nothing would irritate me more as a consumer then to see a bit of marketing ... Read more...

Tags: e-mail marketing • internet marketing • online directories • Online Marketing • search engine marketing • search engine optimization • SEM • SEO

How to SEO Your Web Site: 08 Jul 2008; Posted in Tech Tip; Do you have a Web site and are looking to optimize your site for search engines? Are companies promising you that they'll "make you #1 in Google" or making some other promise that just screams scam? Here are a few pointers to help you get started on your way with Search Engine Optimization (SEO). TITLE TAGS - Your title ... Read more...

Tags: content • google analytics • optimize • search engine optimization • SEO