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Steve Lamb

Steve Lamb

Online Marketing Manager for IdeaStar, Inc.

Blogs vs. Forums: 18 Jun 2008; Posted in InDepth; When pitching the benefits of blogs to my clients, the most common question they ask me is "What is the difference between blogs and forums?". I'd like to take some time today to discuss the answer to that question and talk about the positives and negatives of both. Definitions according to Wikipedia: Blog A blog (an abridgment of the term web log) ... Read more...

Tags: blog • bulletin board • forum • message board • weblog

Mashups - The Latest Web Buzzword: 11 Jun 2008; Posted in InDepth; Mashups is a word that has been around a long time, at least in the music and video industry, but is a word I am hearing more and more in regards to the web. They are defined in Wikipedia as: A digital media file containing any or all of text, graphics, audio, video and animation drawn from pre-existing sources, to create ... Read more...

Tags: Google universal search • mashups • Wikipedia

LinkedIn - A good business networking tool? Or just a good recruiting tool?: 04 Jun 2008; Posted in InDepth; As the Online Marketing Manager of IdeaStar, it is part of my job to join every new social site that comes along to assess the potential for online marketing opportunities. Today I would like to focus on the business networking site known as LinkedIn. I have had a profile on LinkedIn for a long time now. At first, I ... Read more...

Tags: business networking • linkedin • social media • social networking • web 2.0

Are you CAN-SPAM compliant?: 21 May 2008; Posted in InDepth; Do you use e-mail as a way to market to existing and potential new customers? Do you know if you are compliant with CAN-SPAM? CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act. It is a list of requirements that a commercial e-mail marketer must adhere to when sending consumers advertisements through e-mail. It also ... Read more...

Tags: CAN-SPAM • e-mail marketing • FTC • Opt-In • Opt-Out • Pulsar

Low Budget, Big Results: 14 May 2008; Posted in Market Focus; I was recently asked, "What kind of on-line marketing can you do with a very small budget?" While sometimes I wish that all of our clients were Fortune 100 companies with multi-million dollar on-line marketing budgets, some of our clients are small-to-medium size businesses where on-line marketing is new to them. They do not have the budgets, time or resources ... Read more...

Tags: e-mail marketing • grass roots marketing • low budget online marketing • on-line marketing • Pulsar • search engine marketing • SEM • social networking