Mike Wise

Author Archive

Vice President Insurance Technologies for IdeaStar, Inc.

Google Analytics: A Simple Must-have: 03 Jun 2009; Posted in Star Ideas; OK, I know this may sound obvious to some, but I just ran across yet another prospective client who does not have Google analytics (or at least access to analytics) on his Web site. Just want to post a quick solution to that incredibly critical issue. Not going to rant about why it’s so critical, just going to say three ... Read more...

Tags: data points • Getting Started Guide • google analytics • month-to-month trends

Online Insurance Technology and Return on Investment: 26 May 2009; Posted in Market Focus& Tech Tip; Is automating insurance processes online an unnecessary expense, or a worthwhile investment? Listen in as insurance exec Steve Snell and I discuss insurance technology and return on investment. Steve has extensive experience with secure broker portals, automating contracting and appointment, etc., including WellCarePro.com. [podcast]http://blog.insurance-technologies.com/Insuratech_Episode_31_Steve_Snell_on_ROI.mp3[/podcast] This podcast was originally posted on my blog, InsuraTech. Read my post about the podcast here. Read more...

Tags: automating insurance processes • expense • insurance technology • investment • return on investment

Web Site Usability, Consumer Behavior, and Best Practices: 12 May 2009; Posted in Market Focus; I recently interviewed Tonya Busic an ex- Progressive Insurance subject matter expert, about Web site usability. You'll be interested to hear what she has to say about usability, consumer behaviors, and best practices. Listen in. [podcast]http://blog.insurance-technologies.com/Insuratech_Episode_29_Tonya_Busic_on_Web_Usability.mp3[/podcast] This podcast was originally posted on my blog, InsuraTech. Read my post about the podcast here. Read more...

Tags: best practices • consumer behavior • Progressive Insurance • Tonya Busic • Web site usability

Peter van Aartrijk on Insurance Agent Web Sites: 05 May 2009; Posted in Market Focus; Peter van Aartrijk & Mike Wise [podcast]http://blog.insurance-technologies.com/Insuratech_Episode_28_Peter_van_Aartrijk_Agent_Websites_A_Conundrum.mp3[/podcast] I discussed insurance sales agent Web sites - and the best ways to use them - with Web and Social Media Expert Peter van Aartrijk. Listen in as they review the state of Internet use in the insurance industry. This podcast was originally posted on my blog, InsuraTech. Read my post about the podcast here. Read more...

Tags: Mike Wise • Peter van Aartrijk • Web and Social Media Expert • Web sites

Should the Web Experience Mirror the In-person Experience?: 25 Feb 2009; Posted in InnerViews; Visitors to your office? At a networking event? How do you treat clients and prospects in person? Do you run up to them, stop 1-foot from their face, and start telling them all about your services, your products, your latest media-mention, your senior management, your stock price, and so on! I hope not - because if you do people probably ... Read more...

Tags: insurance technology • insurance Web sites • linkedin • more information • twitter • Web Experience • welcome video