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Mike Wise

Mike Wise

Vice President Insurance Technologies for IdeaStar, Inc.

 

Social Networks and Insurance - Viral Marketing and Referrals
18 Jun 2008
Posted in InnerViews
Part One - General Ideas Part Two - Public Networks Part Three - Private Networks Part Four: Viral Marketing and Referrals Please comment on any of this. Aren't referrals the Holy Grail of sales and marketing? (By the way, speaking of Holy Grail, saw the new Indiana Jones movie. Einhh. Shia LaBoef saved the movie - my opinion of course. I also think he might ... Read more...

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Social Networks and Insurance - Part 3
04 Jun 2008
Posted in InnerViews
Part One - Part One: General Ideas Part Two - Public Networks Part Three: Private Networks Please comment on any of this. Embedded – customizable, plug-and-play utilities Some possible sources of social network software to plug into your site... http://www.smallworldlabs.com/blog/calling-all-competitors http://www.alstrasoft.com/efriends.htm http://www.onesite.com/ http://www.kickapps.com/ Lots of others...some open-source Starting conversations, seeding conversations - What are some do's and don't's? Moderating – should the ... Read more...

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Social Networks and Insurance Marketing - Part 2
06 May 2008
Posted in InnerViews
We are in the middle of a conversation on Social Networks and insurance marketing. Again, I could be all crossed up, but from an affinity marketing point of view, Social Networks seem to show promise as insurance direct mail response rates decline and keyword inflation enters stage-left on the search engine marketing scene. Last week - Part One: General Ideas Now - ... Read more...

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Social Networks and Insurance Marketing
29 Apr 2008
Posted in InnerViews
Over the next few weeks, let's consider Social Networks and insurance marketing. I could be way out in left field, but from an affinity marketing point of view, as I've said in the past, I think Social Networks show promise as insurance direct mail response rates decline. There's a lot to cover, so I'm going to break it up into ... Read more...

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