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Online marketing blog produced by IdeaStar, Inc.

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Mary Fisher

Mary Fisher

Communications Manager for IdeaStar, Inc.

 

Binghoo: Combining Microsoft Bing and Yahoo! Search
18 Aug 2009
Posted in So What Else is New?& Tech Tip
Microsoft and Yahoo! will be spending the next year or so bringing their new search deal to fruition. Which, for anybody interested in search engine marketing, begs the question "What are the biggest changes for SEO and how can you best prepare for them?" On the Winning the Web blog, Gyutae Park writes about 5 Crucial SEO Tips for the New ... Read more...

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Week in Search News:Project Retweet, Display Ad Builder, & Bing Shopping
17 Aug 2009
Posted in Search Whirl
Bing Shopping on the Rise: Hitwise reports Bing Shopping is showing strong growth since a Bing started a promotion to receive Double Cashback when consumers use Bing Shopping for searches and online purchases. Pinch Those Pennies: Yahoo! announces Deals, the one-stop online bargains shop making couponing easy.  Find daily deals and dollar-saving coupons for groceries and local stores. Go find ... Read more...
Friday Favorites: Microsoft Megawoosh
14 Aug 2009
Posted in Friday Favorites
I don't mind if this video is fake.   I'm not even sure it will sell anything. But it's fun to watch. Just don't let your kiddies get any ideas. NewTeeVee shows how it was done. Read more...

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Is Social Media a Fad?
13 Aug 2009
Posted in Star Ideas
Search Engine Watch defines social media as A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction. For many Web users, use of online social media is a central ... Read more...
Title Tags and How to Write Them
11 Aug 2009
Posted in Star Ideas
Here Gareth Davies of GSINC gives a good rundown of title tags - what they are, their importance for Search Engine Optimization (SEO) and how to write them. It's a good tutorial for beginners, as well as a reminder for those who write title tags every day. View more SEO basics at GSINC. Another useful articles about writing title tags is ... Read more...