Laurel Baldwin | Spinfield: Web marketing trends today, tomorrow, and beyond...

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Laurel Baldwin

Laurel Baldwin

Manager of Business Development for IdeaStar, Inc.

Another Postal Increase! Didn’t We Just Have One?: 28 May 2008; Posted in Market Focus; Well, postage went up again. Doesn't it seem like it was just yesterday that the good old United States Postal Service raised its rates? It got me to think about the real cost (not just postage) of a direct mail campaign and the countless reasons it just doesn't make sense anymore. Of course, I need to jump on my ... Read more...

Tags: direct mail • e-mail marketing • postal rate increase

Cleveland AMA, Google, and Best Practices for Marketing: 21 May 2008; Posted in Market Focus; I attended the Cleveland AMA (American Marketing Association) monthly networking event to listen to Ted Souder, Head of Sales, Midwest Travel at Google, Inc. present “Ten Best Practices Shaping the Future of Marketing.” Here are his top ten: Data, not opinion: The new focus is on the math and science of marketing. It is no longer enough to say, ... Read more...

Tags: best practices • computing cloud • James Surowiecki • marketing future • Online Marketing • Ted Souder • wisdom of crowds

Planes, Ticket Prices, Fuel Costs, Grounded Flights and Business Travel: 23 Apr 2008; Posted in Market Focus; While watching the news lately about the 500 plus grounded airplanes, the Northwest/Delta merger resulting in fewer flights, skyrocketing ticket prices, rising fuel costs and the effect air travel has on the environment, I couldn't help but think, “EEEW, who would fly anymore?” Sure, I’ve done more than my fair share of business travel, been stuck in the never-ending security line ... Read more...

Tags: business meetings • iPod • training sessions • YouTube!

Save Time, Money, Resources and a Tree: 18 Apr 2008; Posted in Star Ideas; Have you ever stopped to think what really goes into printing your product catalog? From the staff time that creates it, to the countless revisions it takes to get it just right, to the printing costs, mailing costs and the wasted copies that never get mailed and just sit on a shelf. It’s an expensive and time consuming task and ... Read more...

Tags: Fomo • Green Marketing • marketing • product catalog

Green Marketing for Profit and Social Responsibility: 09 Apr 2008; Posted in Market Focus; Everyone is going “Green." You can’t turn on the TV or radio, open a newspaper, or even elect a presidential nominee without hearing catch phrases like green, environmentally friendly, carbon neutral, carbon footprint, renewable energy credits, social responsibility, and on and on.... But, have you heard of the green marketing movement? My blog posts will investigate green marketing techniques and beyond. ... Read more...

Tags: Green Marketing