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Jon Vokes

Jon Vokes

Associate Mulitmedia Designer at IdeaStar, Inc.

 

Referencing Pop Culture in Advertising
25 Jun 2008
Posted in InnerViews
Referencing pop culture in video or commercial advertisements is good for safely catering to a preestablished demographic. But what you are selling and which reference is being used have to coincide on some level. Take the "Thrillicious " Sobe Life Water commercial. It got a lot of praise as a good commercial for its concept and execution, but if you really ... Read more...

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YouTube Ads: Annoying or Genius?
20 May 2008
Posted in InnerViews
Personally, I couldn't stand it when I went to watch a film in the theater and on top of the usual movie previews there are television commercials and other ads you would normally not expect to see in a theater. Why are these ads here? This takes away from the escapism of the theater experience. My initial reaction was annoyance. ... Read more...

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Sound: The Human Ear and Beyond
30 Apr 2008
Posted in InDepth
Ok. I'll admit, I'm a bit of a nerd when it comes to sound. The effect sound has on the human body is phenomenal. Even frequencies we cannot hear can affect us in the most mysterious ways. There are certain frequency ranges that people respond to favorably over others. With knowledge of what frequencies invoke what kind of responses ... Read more...

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Getting Familiar with Editing Video and Sound
29 Apr 2008
Posted in Tech Tip
Anyone with a camera and a computer with editing software can make a video or music composition. Most Macs come with iMovie or GarageBand which makes editing easy. Many factors separate the good from the bad, but one of the most overlooked is the editing process. To get familiar with the editing process, one has to understand the tools available and ... Read more...

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How to Make the Cut
15 Apr 2008
Posted in Tech Tip
When it comes to telling a story via video or film its very important to cover all your bases when it comes to portraying the story correctly. How you cut your footage is one of the most crucial components when it comes to keeping your audience engaged. Some basic things to consider when making a cut include: Visual - Do elements ... Read more...

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