Jim Fisher | Spinfield: Web marketing trends today, tomorrow, and beyond...

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Jim Fisher

Jim Fisher

Owner and President of IdeaStar, Inc.

Insurance Sales and Marketing in the 21st Century: 18 Feb 2009; Posted in Market Focus; We have seen how the transforming power of the Web is causing major disruptions in the news media industry. Most major metropolitan newspapers, national magazines and journals as well as local t.v. and radio stations are seeing their market share dwindle as more eyes and ears are turning to the Web as their primary source of news, entertainment and information. Now, ... Read more...

Tags: agency • agent • insurance • sales • technology

Exploding Robots Definitely a Guy Thing: 12 Nov 2008; Posted in SpinCasts; Just ask Kristin Brewe, the innovator of Erin Esurance, and social Web guru. It turns out the men love it when Erin blasts the enemy robots on the t.v. commercials but the women hate it. What to do? Well, in some ways the consumers solved the problem for them. Check out these two YouTube videos produced by lovers of the ... Read more...

Tags: erin • Erin Esurance • Esurance • IdeaStar • insurance • Kristin Brewe • Mike Wise • podcast • social Web

Insurance Marketing Meets the Social Web: 10 Nov 2008; Posted in Market Focus; IdeaStar's Mike Wise, Laurel Baldwin and I are at the Professional Insurance Marketing Association (PIMA) MarkeTTech Symposium in Baltimore this week. Mike interviewed Sara Holoubek, a corporate strategy consultant to growth firms and investors. Listen in at the link below. You're bound to hear the future of insurance marketing as it meets the social Web. Mike and Sara and the silver ... Read more...

Tags: affinity group • insurance • MarkeTTech • Mike Wise • PIMA • Sara Holoubek • social networking • social Web

New Features Make LinkedIn More Useful Than Ever: 03 Nov 2008; Posted in So What Else is New?; I am delighted at the new features recently added to LinkedIn. It's becoming an essential tool for marketing and sales. Here's what's new: Group Search: You can search and find groups that match your interests. Before it was nearly impossible to find groups but LinkedIn has done a nice job with the search capability. Start Discussions and Add News within Groups: This ... Read more...

Tags: Books Application • Huddle Application • linkedin • Travel App • WordPress Application

Ah, the Times (and the Post and the Herald and the Monitor) They are A-changing!: 29 Oct 2008; Posted in InDepth; The Christian Science Monitor is the first national daily making the switch to Web-only publication. Is this the trend for the other big dailies? And with ceaseless drops in print circulation, a disinterested under-30 market, and an economic slowdown, how much more punishment can newspapers take? It looks like the Monitor way be leading the way. Its online version is ... Read more...

Tags: christian science monitor • journalism • newspaper • twitter