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Jim Fisher

Jim Fisher

Owner and President of IdeaStar, Inc.

 

Putting the Kindle to the Fire
26 Jun 2008
Posted in InDepth
"Another gadget?" my wife gasped. What can I say? It's the Kindle, the ebook reader by Amazon. It does some amazing things and I wanted to try it out. (Actually, my wife likes this one.) The Kindle is definitely a harbinger and hopes to change some of our reading habits. Specifically, will it be able to: Replace ... Read more...

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Socrates and Web Sites - Part 2 - Site Design
28 May 2008
Posted in InDepth
In my previous article I discussed the need to have a Web site reflect or embody the strategy of the business or organization in order to be successful. That strategy is embraced by the core components of Web site construction which are: Design: the presentation of the Web site's assets. Interactivity: the level of engagement between user and Web site. Navigability: ease ... Read more...

 

There is a “Known Issues” Page for AdSense. Really?
22 May 2008
Posted in Search Whirl
Let the hair-pulling and freaking out end! Darren Rowse at ProBlogger discovered that Google AdSense has a "Known Issues" page. It's not listed in the AdSense panel so you may want to bookmark the link. If things are not adding up for you, check it out and see if something is screwy at AdSense before you change your ... Read more...

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A Ground-breaking Insurance Tech Opportunity with FTJ
15 May 2008
Posted in Market Focus
Our company is known for building Web-based insurance applications. It doesn't sound very exciting in this world of social networks, Web 2.0, mash-ups, twittering, etc. But an old school market like insurance gives us the opportunity to do ground-breaking work that pretty much only those in that market can look at with awe and wonder. One such ... Read more...

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Socrates and Web Sites - Part 1 - Strategy
13 May 2008
Posted in InDepth
I love Q&A. The Socratic method of teaching is still the best. Let's use it to make some sense of the key essentials of a good Web site. Q: What is the purpose of a Web site? A: First of all, we need to see a Web site as an extension of the business or organization. It needs to help ... Read more...

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