Jamey Polak | Spinfield: Web marketing trends today, tomorrow, and beyond...

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Jamey Polak

Jamey Polak

Strategic Account Manager at IdeaStar, Inc.

Integrating Direct Mail Marketing & the Web: Best of Old & New: 04 Mar 2009; Posted in Market Focus; I was at a golf show last weekend when I came across the pinnacle of functional art – high tech wooden putters. I know high tech and wood has been an oxymoron in golf since Persimmon Woods went the way of the Dodo bird some 20 years ago but, not only were the putters beautiful, they also put a great ... Read more...

Tags: direct mail marketing • insurance • musty putters • persimmon woods • the Web

Surviving Recession: Moving from Paper to Paperless Processes: 19 Feb 2009; Posted in Market Focus; With so much focus currently on trimming budgets and getting “lean” in operations, some companies are postponing Web projects that would ultimately reduce their operating costs because of the initial cash outlay needed to implement the project. A wise man once told me, “A wise man once told me, ‘Show me a recession and I’ll show you an opportunity to ... Read more...

Tags: insurace • recession • transactions • Web-based paperless processes

Web-based Agent Resource Centers: Not an I.T. Project: 13 Jan 2009; Posted in Market Focus; It’s all about integrating all of the tools, features, communications, and functions an insurance agent needs into a single, user-centric interface. If it isn’t going to make an agent’s life easier and more efficient (thus more productive) it isn’t worth developing. It’s not enough anymore to simply have an online application or contracting process - you need user-friendly solutions. There have ... Read more...

Tags: design • development • IT • online tools • Web-based agent resource center

Agent Resource Centers – Agent Training Via the Web: 12 Nov 2008; Posted in Market Focus; Insurance agent training seems to be wildly inconsistent across different distribution groups. Some rely on a regional or district manager, some have a corporate trainer fly around the country, others fly their agents to the home office. Some are starting to use Webinars. And, many use some combination of those methods. I really don’t see how any of them could ... Read more...

Online Agent Resource Centers Vital to Attracting Top Agents: 29 Oct 2008; Posted in Market Focus; This will be the first in a three part series regarding online Agent Resource Centers As with nearly every other industry, the Web is reshaping the way insurance agents and companies do business. The Web has an unmatched ability to disseminate information, as well as automate time-consuming administrative processes. This allows insurance companies and agencies to accomplish the paradoxical task ... Read more...

Tags: agent productivity • decreasing resources • insurance • online agent resource centers