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Author Archive

Jamey Polak

Jamey Polak

Strategic Account Manager at IdeaStar, Inc.

 

Integrating Direct Mail Marketing & the Web: Best of Old & New
04 Mar 2009
Posted in Market Focus
I was at a golf show last weekend when I came across the pinnacle of functional art – high tech wooden putters. I know high tech and wood has been an oxymoron in golf since Persimmon Woods went the way of the Dodo bird some 20 years ago but, not only were the putters beautiful, they also put a great ... Read more...
Surviving Recession: Moving from Paper to Paperless Processes
19 Feb 2009
Posted in Market Focus
With so much focus currently on trimming budgets and getting “lean” in operations, some companies are postponing Web projects that would ultimately reduce their operating costs because of the initial cash outlay needed to implement the project.  A wise man once told me, “A wise man once told me, ‘Show me a recession and I’ll show you an opportunity to ... Read more...
Web-based Agent Resource Centers: Not an I.T. Project
13 Jan 2009
Posted in Market Focus
It’s all about integrating all of the tools, features, communications, and functions an insurance agent needs into a single, user-centric interface.  If it isn’t going to make an agent’s life easier and more efficient (thus more productive) it isn’t worth developing.  It’s not enough anymore to simply have an online application or contracting process - you need user-friendly solutions. There have ... Read more...
Agent Resource Centers – Agent Training Via the Web
12 Nov 2008
Posted in Market Focus
Insurance agent training seems to be wildly inconsistent across different distribution groups.  Some rely on a regional or district manager, some have a corporate trainer fly around the country, others fly their agents to the home office. Some are starting to use Webinars.  And, many use some combination of those methods.  I really don’t see how any of them could ... Read more...

 

Online Agent Resource Centers Vital to Attracting Top Agents
29 Oct 2008
Posted in Market Focus
This will be the first in a three part series regarding online Agent Resource Centers As with nearly every other industry, the Web is reshaping the way insurance agents and companies do business. The Web has an unmatched ability to disseminate information, as well as automate time-consuming administrative processes.    This allows insurance companies and agencies to accomplish the paradoxical task ... Read more...