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Andrea Hoppes

Andrea Hoppes

Online Marketing Coordinator at IdeaStar, Inc.

 

Google Analytics Indispensable
17 Jun 2008
Posted in Tech Tip
Google Analytics should be a staple on every Web site. After all, it's free! Google Analytics provide an incredible amount of information to users to help analyze their site performance. This isn't something new, but everyone should know how important it is. How does Google define their analytics service? Google Analytics shows you how people found your site, how they explored ... Read more...

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TAG! You’re it!
10 Jun 2008
Posted in Tech Tip
The amount of information available on the internet can be overwhelming. The need to organize this information is imperative. It is clearly important when the mission statement of Google is just that. Google's mission is to organize the world's information and make it universally accessible and useful. When it comes to organization of the information, there are many routes that have been ... Read more...

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Week in Search News: Yahoo! Battles on, Google Analytics/AdWords Updates
09 Jun 2008
Posted in Search Whirl
Yahoo! continues to chug along making lots of changes. Here are some more news events from last week in the busy search world: Yahoo! has made a deal with another holding company, Havas, to help improve their ad serving. Last month, Yahoo! made a similar deal with the WPP Group. Yahoo! continues its ongoing struggle with Carl Icahn. Icahn has issued yet ... Read more...

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Negatives Can Make a Positive
03 Jun 2008
Posted in Tech Tip
As many people know, pay-per-click campaigns can be a great way to drive traffic to your Web site. If done correctly, this traffic will be relevant, based on keywords that people are searching for in the search engines. When setting up a pay-per-click campaign, keyword research must be conducted. While a campaign is running, routine changes and updates should be made. ... Read more...

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Week in Search News: Microsoft Wins One Battle, Google Busy
02 Jun 2008
Posted in Search Whirl
Google seems to have been the busiest in the search world last week. Here are some of the top happenings from the week in search: Microsoft has won out over Yahoo to have Live Search become the default browser on new HP computers sold in North America starting in January 2009. Yahoo! is once again providing real-time stock quotes to users for ... Read more...

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