Define: spinfield. I tried it in Google and it came up blank. I searched it in Google and found spinfield listed in a few technical papers. There is also an album by Steve McDonald of Hearts of Space fame called Spinfield. That’s about it, so why not let us take our own whack at a definition.
We know that a spinfield is a type of documentation of the movement of an object across space and time. A good example is a long exposure of a starry night sky where you see in the photo a path, which looks like a curved streak, of stars as they move across the dark sky.
A spinfield is about measurement and analysis. Where did you start and where are you now? A spinfield shows you where things are headed as well.
In online marketing campaigns there is a similar need of measurement and analysis. You need to start at some point, push forward your campaign, analyze the results, and then continue to refine your campaign through further measurement and analysis.
Spinfield is the name of our online marketing services at IdeaStar. And while it’s about using Web technology to improve your marketing it’s also about a unique group of deep thinkers, innovators, and result-getters. We know how to create and execute online marketing programs for customers in insurance, manufacturing/distribution, services and small enterprises that delivers results. Our processes and methodologies utilize leading-edge technology and solid business sense. We measure and analyze the spinfield of every campaign and provide the refinements needed to increase the desired results.
Spinfield’s blog will focus on these people as they present to you their unique views, interests, tips, best practices and more regarding the amazing and fast growing online marketing industry. They will take you around the net every day providing highlights and comments about news, trends and technology innovations. You’ll also get to read original articles and research by the Spinfield staff.
We hope you’ll get to know Spinfield better, learn about our people, and consider how they can help you with your online marketing needs. Please join us as we present our viewpoint and vision of the Web today, tomorrow and beyond.
Sincerely,
Jim Fisher
President, IdeaStar, Inc.