Comments on: Ten “Must Haves” for Corporate Blogging http://www.spinfield.com/2009/02/10/ten-must-haves-for-corporate-blogging/ Online marketing blog produced by IdeaStar, Inc. Wed, 14 Oct 2009 14:04:17 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Adeline http://www.spinfield.com/2009/02/10/ten-must-haves-for-corporate-blogging/comment-page-1/#comment-947 Adeline Sat, 21 Feb 2009 01:12:44 +0000 http://www.spinfield.com/?p=536#comment-947 I dont think 'dedication' is enough for a team of company bloggers or even just one blogger. I think u need someone who is passionate and is able to be transparent and honest with himself and how his company is represented through the blog(it will show in his writing anyway). I think Doug's point on important keywords and phrases is what we mean by SEO marketing (search engine optimisation) - for that u need a good IT/technical team for support. I dont think ‘dedication’ is enough for a team of company bloggers or even just one blogger. I think u need someone who is passionate and is able to be transparent and honest with himself and how his company is represented through the blog(it will show in his writing anyway).

I think Doug’s point on important keywords and phrases is what we mean by SEO marketing (search engine optimisation) – for that u need a good IT/technical team for support.

]]> By: Mary Fisher http://www.spinfield.com/2009/02/10/ten-must-haves-for-corporate-blogging/comment-page-1/#comment-940 Mary Fisher Wed, 11 Feb 2009 14:42:28 +0000 http://www.spinfield.com/?p=536#comment-940 Thank you. You raise some good points. Thank you. You raise some good points.

]]> By: Douglas Karr http://www.spinfield.com/2009/02/10/ten-must-haves-for-corporate-blogging/comment-page-1/#comment-939 Douglas Karr Tue, 10 Feb 2009 17:59:24 +0000 http://www.spinfield.com/?p=536#comment-939 I think you've got the makings of a great blog, but missed on the entire blogging strategy. What are you looking to do with your blog? Is it for inbound leads? In that case, you need to identify keywords and phrases that searchers will be using to connect with you and you need to blog about them. In addition, you need great calls-to-action so that the perspective client can actually connect with you - perhaps a contact form or registration link. How are you going to measure that success? Hopefully you'll integrate analytics and set up goals for your CTAs so that you can measure where and how customers are getting to your business blog. Monitoring your traffic and results will allow you to see what content, keywords and CTAs are successfully driving business results! Then your team can react accordingly to maximize the blog's benefits. I think you’ve got the makings of a great blog, but missed on the entire blogging strategy. What are you looking to do with your blog? Is it for inbound leads? In that case, you need to identify keywords and phrases that searchers will be using to connect with you and you need to blog about them.

In addition, you need great calls-to-action so that the perspective client can actually connect with you – perhaps a contact form or registration link. How are you going to measure that success? Hopefully you’ll integrate analytics and set up goals for your CTAs so that you can measure where and how customers are getting to your business blog.

Monitoring your traffic and results will allow you to see what content, keywords and CTAs are successfully driving business results! Then your team can react accordingly to maximize the blog’s benefits.

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