From a marketing standpoint, targeting your audience is one of the critical paths to success. Of the many factors involved, including having marketing material, a delivery method, the ability to close the deal, and others, the whole process can grind to a halt if you’re aiming your pitch at the wrong person or group.
Twitter, which we wrote about on September 2, by its very nature, attracts a certain demographic: fluent in technology, constantly moving, updating, and most of all, connected. The ability to target Twitter users for marketing materials is incredibly powerful, since these are the people who flip from station to station to see the commercials, not the 30-minute long television shows. The ones who want the quick update. These are the people who want to devote 100% of their attention for 15 seconds of time.
Targeting Twitter users with marketing materials, then, is already a desirable niche audience. But what if you want more granularity in your targeting scheme? What if you want the pool to be reduced to only some Twitter users, but not all?
As twitter writes about their acquisition of Summize, “There is an undeniable need to search, filter, and otherwise interact with the volumes of news and information being transmitted to Twitter every second.” Enter, from stage right, Twitter Search.
Twitter Search is an incredibly simple concept, but it is practically mandatory as a way to sort through the plethora of tweets. With one simple inquiry or search term, each and every twitter user with that term in their latest tweet is returned. It’s the filtering element that turns the bombardment of marketing prospects into a carefully directed steady flow.
Twitter Search is the logical extension to Twitter, and the marketing aspect is the next step to be taken. Implementing the marketing aspects and opportunities presented by such a large user-base that’s able to be pared down to specific criteria is as simple as running a search on “success.”
Let us know how you use Twitter to market your product or service.
Would you like to learn more? You may:
- Fill out our information request form.
- Review information found on our Web site.
- Or contact me directly at 216-674-1600 x 124
Copyright © 2008 by IdeaStar. All rights reserved.
November 17th, 2008 at 4:00 pm
[...] three introductory paragraphs, the real message will never get delivered. Perhaps Twitter, which I wrote about previously, has it right, thanks to their 140-character [...]