I can’t tell you how many times I’ve heard it. “I have a Web site. Why should I spend time and money updating it and promoting it?”
It seems not many manufacturers understand why they need a Web site, why it should be updated, why it should be promoted, what it really is supposed to do for them, or even if it brings them leads. There is confusion about why a Web site should be anything more than a static, online brochure.
With the Web 2.0 revolution a Web site is anything but another expense. It can be its own profit center. With proper site maintenance and the implementation of Search Engine Optimization and Search Engine Marketing practices a manufacturer’s site will generate leads for a fraction of the cost of traditional marketing.
More and more people use search engines as their first source to locate and research a product, piece or part before purchase. Well it’s good to have a brochure site where they can do the research. But it’s even better if they can do the research, ask questions, comment, order, sign-up for e-mailed newsletters, contact customer service, download sales brochures, view a training video, listen to product benefits, and let’s not forget, even find the Web site to begin with.
A manufacturer’s Web site, and even more its Web presence, is a reflection upon the organization. If you build it, build it correctly, and maintain it, they will come…. Otherwise, its just wasted Web space.
Would you like to learn more? You may:
- Fill out our information request form.
- Review information found on our Web site.
- Or contact me directly at 216-674-1600 x 110
Tags: manufacturing Web site • newsletters • search engine marketing • search engine optimization • web 2.0
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