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I ran across something that touched my heart. It’s the Web site OrdinaryPeopleChangetheWorld.com.   Here is the official description:

OrdinaryPeopleChangetheWorld.com is a new site dedicated to strengthen and inspire ordinary people to take action and help make a difference in the world. The site will feature stories of people who are making a difference, and highlight different causes that are changing the world. Visitors can watch videos, participate in community forums and share stories about what inspires them or what good deeds they are doing to change the world. All proceeds from the site will be donated to charity.

You know.  Kind of like Clark Kent of Superman fame. The site grew out of its creator’s efforts to save the house in Cleveland where Superman was born.  OrdinaryPeopleChangetheWorld.com is currently featuring The Siegel and Shuster Society.  The Web site explains:

The Siegel & Shuster Society is a non-profit organization dedicated to commemorating and celebrating the creation of Superman in Cleveland, Ohio, by Jerry Siegel and Joe Shuster. The Society will, in a manner consistent with the rights of DC Comics, create events and activities which celebrate Cleveland as the “Birthplace of Superman” and the importance of Superman to our community today and in the future. The Society will also work with other organizations that are celebrating Superman in a manner consistent with the goals of the Society. For the purpose of this charity auction, The Siegel & Shuster Society fund is set up through the Cleveland Foundation.

An auction to benefit the effort will end at 3 a.m. Tuesday, September 30. So far about $70,700 has been raised toward the purchase of the house. See what’s on the block here.

From a marketing perspective, I love the site.  It is well designed, easy-to-navigate, includes video, a blog, message board, events page and more.  The little guy dressed as Superman on the home page is cool too. So visit the Web site.  It’s a good example of many things done right.

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