It’s important for a manufacturing company to develop a comprehensive, well-thought-out Web presence. After all, there is an infinite number of possible clients online looking for your products.
A Web site is a good place to start. But why limit yourself to one? A series of simple Web sites can have a significant impact. Whether you choose to divide your sites by products, customers, or company divisions, consider the following benefits.
- Higher Search Engine Rankings -Search engines love content – more sites, more content, higher rankings.
- Increased Sales - More visits, more sales.
- One domain name, multiple extensions – Easier to manage at a lower cost. It isn’t necessary to register, renew and manage multiple domain names. One domain name is sufficient to encompass many separate sites by just adding an extension to the main url.
- Easier management via a CMS - Content Management Systems now allow for the housing and maintenance of multiple sites allowing the administrator a convenient and efficient tool to update all sites.
- Multilingual capabilities for international distributors – Setting up a site for each of your international offices allows for foreign speaking clientele an easy way to access your information.
One of our clients, TCP, Inc., a manufacturer of compact fluorescent light bulbs, has several sites including a blog, to meet it’s various needs.
Would you like to learn more? You may:
- Fill out our information request form.
- Review information found on our Web site.
- Or contact me directly at 216-674-1600 x
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