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Spinfield: Web marketing trends today, tomorrow, and beyond…

Online marketing blog produced by IdeaStar, Inc.

The keywords John McCain and Barack Obama are buying on Google: As the candidates fight-it-out online, valleywag.com takes a look at each campaigns’ keywords purchased the past 12 weeks. Hitwise, a Web research firm, helped research the information.

Yahoo Modifies SearchMonkey Layout: Yahoo announced changes to its SearchMonkey based on A/B testing, eye tracking and usability research. The look is a bit different, but the components remain the same.

Google Changes “Submit Your Content” Page: It’s now a one-stop shop. Submit and optimize your Web site, drive local traffic to your business, distribute your media,  and list products for sale.

Google Maps for Mobile Now Includes Street View and Walking Instructions: Use your  cell phone to use Google Maps for Mobile. See locations, find out what people are saying about them and learn how to get there on foot. Street View imagery, walking directions and business reviews are now available for BlackBerry and many Java-enabled phones. Read more on the Google Mobile Blog.

Trends on Twitter: Tracking trends on Twitter calls for counting a  whole lot of keywords in Tweets. Twitter measures the topics and adjusts them in real-time throughout the day.

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