Buzz marketing is an old philosophy taking shape in a new way. It has been reborn on the Internet.
Still not sure what buzz marketing really is? One of the oldest and least expensive forms of advertising, you simply get people to talk positively about you, your product or your services. Now, with your own blog combined with sites like Facebook, Digg, LinkedIn, Twitter, YouTube and countless others - the buzz can spread even faster and be targeted to the right audience.
There are numerous buzz marketing firms, including local Cleveland company Buzzoodle , which offers to come in and train your employees on the power of buzz . They even show how your employees can be your company’s own “buzz marketing evangelists.”
Once you have the public talking, how do you keep the conversation positive and relevant? Monitor your reputation with tools like Google Alerts and subscribe to RSS feed subscriptions for search results through Technorati, Feedster, Yahoo & Google News.
As lucrative as the positive buzz might be, negative information about you on the Web can be a reputation nightmare. Imagine if the bad buzz were ranking higher in the search engines than your own Web site? “Reputation Management” is making some buzz of it’s own lately .
What do you do if you find your company in the middle of some negative buzz? Address the issue! Do not ignore it! Respond on your blog. Generate even more positive publicity and get with your search engine optimization firm to see how they can help.
Would you like to learn more? You may:
- Fill out our information request form.
- Review information found on our Web site.
- Or contact me directly at 216-674-1600 x 102
Copyright © 2008 by IdeaStar. All rights reserved.
September 18th, 2008 at 1:21 pm
We are just starting a buzz marketing company that is similar to Buzzoodle, except we do the buzzing for you. We educate ourselves on your company and industry and join relevant online conversations.
We are also developing a consumer version of our software that will allow smaller companies that can’t afford the full service to self serve.