Spinfield: Powered by IdeaStar

Spinfield: Web marketing trends today, tomorrow, and beyond…

Online marketing blog produced by IdeaStar, Inc.

We’ve all seen them. Web sites with three-year-old announcements, pictures of people who no longer work for the company, or products featured which the company no longer sells.  How could a company allow its Web site, its face on the Internet, to fall into such a sorry state?

Many Web sites are static, requiring updates for simple text changes to be made by developers. That costs money, which sometimes just isn’t available.  Or, nobody wants to spend the time organizing  the cumbersome updates.

There is a simple answer. Build the Web site with a content management system so nontechnical staff members can keep the Web site fresh and up to date.  For instance, the IdeaStar Creatasphere Content Management system allows:

•    Posting in different languages
•    Multi-site editing from one administrative page
•    User management to build intranets or extranets
•    Easy technical changes by developers, saving time and costs
•    Easy upload of various files, including PDFs, pictures, video, and voice
•    The assignment of pages to individuals for editing
•    Quick text editing and additions

The content management system is easy-to-use, and we have a number of clients who are happily keeping their Web site’s fresh. These sites range from a few pages to multi-site systems with foreign language versions.

Ask the right questions about content management systems.

So if you are considering your first or a new Web site for your company or organization, please consider adding a content management system. Your Web site visitors and readers will appreciate it.

Would you like to learn more? You may:

  • Fill out our information request form.
  • Review information found on our Web site.
  • Or contact me directly at 216-674-1600 x 110

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