To put it quite frankly, people love to know what other people are doing. They like to know what they are working on, or what they are doing for entertainment. People enjoy being involved in other peoples’ lives, even if it means just reading a quick, character update. Twitter has made the answer to “What are you doing?”, easily accessible.
By joining Twitter you can update your answer to “What are you doing?”, as many times as you would like to throughout the day. You are able to follow family members, friends, co-workers or anybody else who shares common interests as you, and find out what they are doing at any given time.
Check out this video created by Common Craft for more basic information and reasoning behind Twitter.
So now that you are Tweeting on Twitter personally, how can you Tweet to benefit your company? A blog written by Sachendra Yadav gives us some great bullet points as to how using Twitter can work to your advantage:
Twitter as a business tool
- Drawing attention to/promoting products/content. Sending out special offers
- Viral marketing, and for pre-release product announcements
- News Web sites deliver information and updates using it
- Spreading the word about stuff we’re working on (announcements, etc)
- Gathering feedback from the community (asking questions)
- Customer service (subscribing to mentions of our company, responding to people personally)
- Getting pitched and communicating with PR agencies
- For project updates - send a quick one-liner and you can see all in one place / timeline
- Ask the expert - fling your question from wherever you are - up to the twitter network / global water cooler and get an answer
- reach out by cross-posting information from regular blog
- Business bloggers are finding that tools like Twitter help draw traffic to their blog posts and give them a way to stay connected without the commitment of writing lengthy blog posts.
So try it out; test the waters. See if Tweeting on Twitter is right for you. It may benefit you and your company in just the way that you were looking for!
Would you like to learn more? You may:
- Fill out our information request form.
- Review information found on our Web site.
- Or contact me directly at 216-674-1600 x
Tags: Common Craft • microblogging • twitter
Copyright © 2008 by IdeaStar. All rights reserved.
October 27th, 2008 at 4:46 am
[...] Twitter, which we wrote about on September 2, by its very nature, attracts a certain demographic: fluent in technology, constantly moving, updating, and most of all, connected. The ability to target Twitter users for marketing materials is incredibly powerful, since these are the people who flip from station to station to see the commercials, not the 30-minute long television shows. The ones who want the quick update. These are the people who want to devote 100% of their attention for 15 seconds of time. [...]