http://www.spinfield.com/2008/09/02/whats-all-this-twittering-about/ Online marketing blog produced by IdeaStar, Inc. Tue, 06 Jan 2009 09:44:25 +0000 http://wordpress.org/?v=2.5.1 http://www.spinfield.com/2008/09/02/whats-all-this-twittering-about/#comment-810 Finding Relevancy in All That Twitter | Spinfield: Web marketing trends today, tomorrow, and beyond... Mon, 27 Oct 2008 09:46:15 +0000 http://www.spinfield.com/?p=342#comment-810 [...] Twitter, which we wrote about on September 2, by its very nature, attracts a certain demographic: fluent in technology, constantly moving, updating, and most of all, connected.  The ability to target Twitter users for marketing materials is incredibly powerful, since these are the people who flip from station to station to see the commercials, not the 30-minute long television shows.  The ones who want the quick update.  These are the people who want to devote 100% of their attention for 15 seconds of time. [...] [...] Twitter, which we wrote about on September 2, by its very nature, attracts a certain demographic: fluent in technology, constantly moving, updating, and most of all, connected.  The ability to target Twitter users for marketing materials is incredibly powerful, since these are the people who flip from station to station to see the commercials, not the 30-minute long television shows.  The ones who want the quick update.  These are the people who want to devote 100% of their attention for 15 seconds of time. [...]

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