What is Online Article Marketing?
Online Article Marketing is writing brief articles relating to your business, then submitting them to free article directories to enhance your brand, product and services. Articles are then made available for free to content-starved Web site owners.
Each article includes a biography box and byline with contact information about your business / organization and direct links to your Web site. Publishing of well-written articles throughout the Web increases your credibility. It also serves as free advertising for your company or organization, with the ultimate goal of increasing sales or recognition for your services.
Article directories make money by placing related paid ads alongside your article when it is posted – just in case you are wondering how they generate income.
What are the Benefits of Online Article Marketing?
- Increased Traffic to Your Web Site: Each article contains at least one link to your Web site. As your article is published on other sites, it increases the opportunity for individuals to visit.
- Better Standing in the Search Engines: Search engines love pertinent articles with links back to your Web site.
- Increased Business or Organization Credibility: Let people know you are knowledgeable about the products or services they are interested in. A well written article should be easy to find through the search engines.
- Enhanced Branding: Every time your article is published, it offers another opportunity to inform people about your product or service, building recognition of your brand.
- Reach Potential Clients: People are looking for what you offer. An article may lead them to your Web site or to contact your company.
- Extends Targeted Traffic: Once an article is posted on a Web site, it often remains for years, gathering occasional clicks through to your Web site. Multiply that by the number of articles you have posted, and it becomes a significant source of traffic.
Are There Any Drawbacks to Online Article Marketing?
- Bad Ads: Check the type of ads an article distributor is placing alongside articles. It may or may not be complimentary of your business. Pick your article distributor accordingly.
- Bad Writing: The increased popularity of article marketing attracts writers more concerned with building Web links than writing well. You’ll get more mileage from a thoughtful, well composed article.
- Duplicate Content: There is concern that distributing articles to many sources could cause “duplicate content” problems in the search engines. The Nitro Marketing blog downplays the issue.
A Few Online Article Marketing Web Sites
There are many online article marketing Web sites, also known as article distribution services. Simply typing “free article submission” or “online article marketing” into a search engine will yield numerous options. Or, you may try one listed below:
Article marketing has been around it seems since printing presses were put into use. The Web has expanded its practice, allowing more opportunities to get discovered. Online Article Marketing continues to grow in popularity as more and more companies recognize the importance of placing well in the search engines. Add viral propagation through social networks like LinkedIn, and you have a powerful, economical marketing tool.
Would you like to learn more? You may:
- Fill out our information request form.
- Review information found on our Web site.
- Or contact me directly at 216-674-1600 x 103
Tags: article directories • duplicate content • enhanced branding • free article submission • increased traffic • Online Article Marketing • Search Engines
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