Spinfield: Web marketing trends today, tomorrow, and beyond…

Here is a list of quick tips to remember when beginning to market your company online:

• Make sure your Web site is appealing. It should catch the attention of a viewer immediately and make them want to learn more and dig deeper.

• If you include video of some sort (which you should) make sure it is also of good quality. There is nothing worse than spending time and money on a video that no one is ever going to watch because it looks like it was made in 1992 by your 8 year old cousin.

• Come up with a logo and brand that makes your company stand out and grabs the attention of online navigators. You also want to make sure it is something that you can use for a while, because people will become accustomed to that logo as a representation of your company.

• Discover your audience and do whatever it takes to reach them. Make sure that your Web site is easily accessible to them and that they will have no problems navigating through your site.

• Start writing a blog (Hey!) so that your customers or future clients can learn about not only the company but also the personalities of the people who work there. They will be more willing to sign on when they know what kind of people they are going to be working with.

• Keep your Web page updated. Make sure that you post anything new and exciting happening at the company and that people don’t come to your page for the first time and read about something that happened 2 years ago and nothing since. It will look like you don’t feel the need to keep the public informed about recent activity.

Can you think of any other quick tips that you’d like to share? If so, send them over my way so we can get them posted!

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