Things seem to have changed a lot in the past three years. I’m curious as to what people feel are the essential ingredients of a comprehensive Web presence for a marketing company, especially insurance, given the state of the Web today?
In my opinion, the presence needs to accomplish the following critically important functions. (I got these from Bill Tyson who I think got them from Groundswell.) By the way, if anyone can recommend any reading material or “Understanding Web 2.0″ sites, I’m all eyes…
So what are the tools to do all this? Corporate site with content management? Individual blogs? Corporate blogs? Portals for distributors, agents, vendors, etc.? Corporate MySpace page? Nimble and well-designed quoting and enrollment site? Asking for referrals every where? Employee portal?
Interested in comments.
What are the essential elements of a Web presence? by Mike Wise first appeared on his blog, InsuraTech.
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Tags: Groundswell • Online Marketing • web 2.0 • web presence
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