Google Analytics should be a staple on every Web site. After all, it’s free! Google Analytics provide an incredible amount of information to users to help analyze their site performance. This isn’t something new, but everyone should know how important it is. How does Google define their analytics service?
Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. Improve your website return on investment, increase conversions, and make more money on the web.
Google Analytics is easy to install and even easier to use! The Google Analytics code is generated through the site and simply needs to be placed into the code of your Web site. After you sign up for an account, the code is provided to the user. Once the code is added, data immediately starts collecting in your analytics account.
Once data has begun collecting, you can start to understand your site and it’s performance. The features of Google Analytics keep growing! Visitor characteristics, navigation, traffic sources (organic and paid), keywords and even goals users set up can be tracked. The newest addition to the analytics platform is Google Analytics TV Campaign Reports. If you run television ads through your Google AdWords account, data results from those ads will be integrated into your Google Analytics account.
This is a wonderful feature associated with Google Analytics: that it has be fully integrated with Google AdWords. Your paid search results can be incorporated into your Google Analytics data. Having your organic and paid results data in one place, you get the best of both worlds!
Let us know if you have questions about installing Google Analytics on your site or what it can provide for you and your business.
Read more updates on the Google Analytics Blog.
Would you like to learn more? You may:
- Fill out our information request form.
- Review information found on our Web site.
- Or contact me directly at 216-674-1600 x
Tags: Google • google adwords • google analytics
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July 15th, 2008 at 10:00 am
[...] we have mentioned on several occasions before, Web analytics are very important in tracking the performance of any Web site. No matter what your goals may be, [...]
July 17th, 2008 at 3:37 pm
[...] on your site so you know where your visitors are coming from and how they are spending their time. Google Analytics is a great tool and free to setup an [...]