Microsoft announced this week the release of its new cross platform ad service, Microsoft Advertising. This new platform allows advertisers to display their ads across multiple interfaces, such as PCs, mobile devices and gaming systems, reaching more of their target audience.
In addition to combining recent acquisitons such as Massive, Atlas, and AdECN, the platform allows advertisers to participate in its recently announced mobile display ads program, as well the new Live Search Cashback program.
Live Search Cashback was launched earlier this week as well, enticing users to search and shop for products using Live Search by offering cash back incentives. The program provides users with a cashback rebate when they search for products using Live Search and then purchase from qualifying online stores.
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Tags: Cashback • internet advertising • Live Search • Microsoft • Microsoft Advertising • mobile ads • Online Marketing
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