Spinfield: Web marketing trends today, tomorrow, and beyond…

Our company is known for building Web-based insurance applications. It doesn’t sound very exciting in this world of social networks, Web 2.0, mash-ups, twittering, etc. But an old school market like insurance gives us the opportunity to do ground-breaking work that pretty much only those in that market can look at with awe and wonder. One such opportunity came to us with the new Forrest T. Jones Web site. FTJ, headquartered in Kansas City, is one of the leading providers of insurance and financial service products to members of associations and affinity groups. Working with their visionary marketing department, we built a product-specific, education and enrollment Web site serving tens of thousands of members - all from a single site and one URL! Here’s the breakdown:

• 30+ Carriers
• 80+ Groups/Associations
• 130+ Products

The new site is a matrix-driven portal which means:

• All group/association pages are separately branded.
• All carrier pages are separately branded.
• All members see the right product mix for their association and their state.

It launched on May 12 and took nearly a year to complete. The site uses an online content management system for fast and efficient updates and modifications. Take a test drive if you please. Dig into the menus and enrollment pages. I think we did a pretty good job on the interface. We also put in some nifty calculators for doing estimates.

We love comments and criticism. One reason for this blog is to present our work and get your feedback. Please tell us what you think.

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