Frustrated by lack of access to traditional media news outlets? Tired of reading stories about your competitors products and services? Flipping out over the the inaccuracies of today’s media? Wondering why they never talk to you!?!
What can you do? You can start your own news service by using some of the readily available techniques on the Internet. One of the most popular and effective techniques is blogging. A blog is a type of Web site that facilitates the frequent posting of articles, images, news, and commentary by individuals or groups. Anyone can blog and have a blog site. After you post your article to the blog site it can be spread throughout the global Web and reach nearly every part of the world. It is not uncommon for blog posts to be read by people from every continent.
How is this possible? There are three main ways:
- By effectively posting and tagging your articles so that the major search engines can index your stories
- By allowing for the distribution of your blog posts by other sites
- By utilizing a very simple but powerful line of computer code called RSS
These three tactics will allow you to achieve substantial results at a very small cost. Many Web sites crave selected or niche news and your stories may be just what they are looking for. For example, if you make products that are “green” or “eco-friendly” there are thousands of Web sites that pull news stories from online news distributors and publish them on their sites. Your stories can be found side-by-side with articles from big media outlets.
By allowing your stories to be tagged by online distributors and social networks, your news may see explosive activity. Reuters, AP, etc. have to pay for a huge fees to distribute their news to thousands of outlets but the Web let’s you do that for free. The trick is to place your articles on the Web in ways that other Web sites and news services can pick them up and distribute them for you. Surprisingly, even the major news outlets may pick up your news!
In addition to blogging, you can send your stories on online services like PRNewswire who will distribute your stories for a small fee.
There is so much more to be said about blogging. With over a million blog sites on the Web it is one of the fastest growing independent news distributions since the invention of the printing press.
Today most people find news and information through the Web. You can make sure you are a player in the new world of news and content distribution by setting up our own news service.
Would you like to learn more? You may:
- Fill out our information request form.
- Review information found on our Web site.
- Or contact me directly at 216-674-1600 x 118
Tags: big media • Blogging • blogs • distribution • media • network • news • news service
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