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Microsoft and Yahoo! will be spending the next year or so bringing their new search deal to fruition. Which, for anybody interested in search engine marketing, begs the question “What are the biggest changes for SEO and how can you best prepare for them?”

On the Winning the Web blog, Gyutae Park writes about 5 Crucial SEO Tips for the New Binghoo (Microsoft Bing Overtakes Yahoo Search). The article suggests SEO practitioners:

  • Continue to focus on Google,
  • Act on Yahoo search services now – or kiss them goodbye,
  • Do your competitive research before it is too late,
  • Optimize for Bing, and
  • Build your SEO for the future.

All good advice.  Read the details about preparing for Binhoo here.

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Bing Shopping on the Rise: Hitwise reports Bing Shopping is showing strong growth since a Bing started a promotion to receive Double Cashback when consumers use Bing Shopping for searches and online purchases.

Pinch Those Pennies: Yahoo! announces Deals, the one-stop online bargains shop making couponing easy.  Find daily deals and dollar-saving coupons for groceries and local stores. Go find some good deals.

Check the Quality: Google Adwords has released a new Search Ads Quality Guide. The introductory guide helps users understand the Quality Score and explains how it can be improved.

Looking Good: Google has added some spiffy new templates for its Display Ad Builder. Design professional ads in no time.

Tweet! Tweet!: Twitter is planning to add a re-tweeting function to eliminate the current cumbersome process. I can’t wait to see it.


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I don’t mind if this video is fake.   I’m not even sure it will sell anything. But it’s fun to watch. Just don’t let your kiddies get any ideas.


NewTeeVee shows how it was done.

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Mary Fisher

Is Social Media a Fad?

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Search Engine Watch defines social media as

A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.

For many Web users, use of online social media is a central part of their day for business and personal use.  For others, it doesn’t even register. So is the use of social media  a fad?  Or, is it here to stay?

Equalman, in a YouTube video title Social Media Revolution, asks  “Is social media a fad? Or is it the biggest shift since the Industrial Revolution? Welcome to the World of Socialnomics?” Watch the video and draw your own conclusion.


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Here Gareth Davies of GSINC gives a good rundown of title tags – what they are, their importance for Search Engine Optimization (SEO) and how to write them. It’s a good tutorial for beginners, as well as a reminder for those who write title tags every day.

View more SEO basics at GSINC. Another useful articles about writing title tags is SEO Title Tag Formulas: How to Create High Performance Title Tags posted on the WordStream Internet Marketing Blog. give it a try and let me know your results.

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