In my efforts to help clients make the most of their websites, I suggest that they put valuable time and resources into a blog. A blog added to a website can be an integral part of online success, but quite often this idea is met with resistance.
Most business owners understand the necessity of having a web presence, but many don’t realize how an online presence, if done well, is a powerful way to connect with customers, define and promote their brand, and ultimately make their business stronger.
And one of the most effective ways to realize this online potential is with a blog.
And when I strongly suggest adding a blog to a client website, I usually hear the same excuses why it’s not a good idea. Here are the 3 most common:
Excuse #1: Blogging Takes Too Much Time
Blogging is a lot of work. It takes time, resources, perseverance, and dedication, but the truth is that for most businesses it’s time well spent. And the time spent can be divided among various members of the company. In some cases the writing can even be contracted out.
Excuse #2: I Don’t Have Anything Interesting To Write About
No matter what industry, you do have a tale to tell. Tell the customers about the human side of your company, the struggles, success, and personalities of the people who make up the company. Your customers will identify with you and will be more likely to do business with you.
A blog is also a great vehicle to inform the public of new products, industry trends and more. And the feedback you will get from reader comments can be invaluable.
Also remember that a blog post doesn’t have to be very long, 300 to 500 words will do. Most people won’t read a 1000 word article anyhow.
Excuse #3: I Don’t See How A Blog Will Help My Business
The points already covered above go a long way to answer this question. A blog will allow you to show a more personal side of your business, as well as establish and maintain a relationship with current and potential customers. It will help you to keep your customers current on the trends of your industry, as well as get excellent feedback from your customers.
But a blog is also an excellent tool to help your potential customers find you on the web. A well done blog is ever growing, dynamic, engaging and informative. And every new page is a hook in the vast ocean that is the internet. Ssearch engines like sites that are constantly adding new contact, so your website is less likely to get buried deep within the search results. And some blog features, for example an RSS feed, make search optimization efforts much more effective.
Chances are at least some of your competitors are already blogging. Can you afford not too?